Xtra Digital Logo

XTRA UPDATES

Instagram Introduces new Feed

20/03/2016     Social media

Instagram Introduces Feed Algorithm to Show Best Posts First: The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”

Mobile is important for B2B

25/10/2014     Social media

According to a recent report on the behaviour of IT buyers conducted by IDG, 61% of B2B users will watch mobile videos relating to their work, while 57% will access work-related mobile content outside of business hours.

These figures show us the huge number of opportunities that mobile devices offer B2B marketers, both inside and outside of the working time-zone. But what is it that makes mobile such an opportune platform for B2B marketers?

HOT: Google+
HOT: Google+

26/12/2013     Social media

Google+ isn't hot as a social network... it is hot because Google continues to focus on it. Google+ is becoming more integrated with other Google products and services: Pages are integrated into search results, authorship links content with Google+ profiles and pages, YouTube is integrated and Local search results now run through Google+. The importance of this network in the grand scheme of internet marketing (beyond social media) is definitely significant.

HOT: Strategic Content Marketing

26/12/2013     Social media

So the term content marketing is maybe overused (and possibly annoying). All marketing involves content of some sort. But in 2014 and beyond, we'll see brands getting deeper into content marketing. They continue to build their own branded and non-branded content assets and "brands as publishers" will continue to grow as a trend. In 2014, this strategy will also be expected to deliver measurable ROI.

HOT: Strategic Content Marketing
Increases in mobile shoppers!
Increases in mobile shoppers!

01/10/2013     Retail / Social media

Shoppers Turn to Smartphones First.

Search Engine Friendly

18/09/2013     Retail / Social media / Leisure

The structure of a responsive website also makes it easy for search engines to read. Without responsive design you may be accidentally duplicating content in a mobile and non-mobile website, which dilutes your content's rankings in the search engines and may even result in a ranking penalty.

Search Engine Friendly