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Kawasaki Billbords

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CONCEPT & REALIZATION

Over the course of four weeks, it was Kawasaki who ruled over the Dutch motorways. Delegated by Kawasaki Benelux, we designed four different 6-second billboard ads in collaboration with Motoport Europe B.V. and OOHA media with the goal to convince the car drivers of the benefits of motorcycles. These include evading traffic and the overall feeling of freedom while riding one.