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New sales record for In2Bake

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Recently, Xtra Digital Agency developed a channel flipper for In2Bake by going from cookery shops to the supermarket. With a new baking concept, logo, house style and packaging, all designed by Xtra, after 6 months In2Bake was available in at least 800 Jumbo and Plus supermarkets. This saw a 300% increase in sales.