Xtra Digital Logo
Back to portfolio

Pietitie

  • item
  • item
  • item

LIKE-EXPLOSION FOR BLACK PETE

The power of Social Media combined with current, relevant content.

22 October; While the boss is out, two Xtra Digital employees start the Facebook petition "Pietitie" after the news came out that one of the Dutch most famous traditions is being threatened to disappear. Two days later, Pietitie had over 2.1 million likes.

VIEW PROJECT