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Digital Media Agency

In Online marketing op 23-08-2014


A Digital Media Agency can be defined as a design firm which provides the creative, strategic and technical development of screen based products and services. Where before a digital agency may have been defined as an internet agency who rarely if ever does any print work that term has now evolved so far beyond just the development of websites.

There are almost as many digital media mediums as what there are print media mediums, although digital media is a far more complex and technical environment than what print media ever was. The most important digital mediums now include your website, the social networks you use, mobile, digital signage, kiosks, software, videos, applications, podcasts and the list goes on.


Xtra Digital can be defined as a Full Service Digital Media Agency offering just about every aspect of online marketing that it is possible to provide. We are specialists in Internet or online marketing and offer all of the following services.

Social Media Marketing.

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions, such as Twitter which provides only ‘Status Updates’ or Facebook which provides a full range of services including uploading pictures, sharing content and so on. Your social media is important because it can build links which support your SEO efforts.

Website Marketing.

Web marketing is the general term for marketing done on the Internet. It's basically a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place. Just as traditional marketers work to gain the interest of their target market, web marketing works to attract target customers to marketer's websites.

Digital Marketing.

Digital marketing is a general term which refers to the many promotional techniques used to reach customers via digital technologies. Digital marketing offers a selection of service, product and brand marketing tactics, which mainly use the Internet as a promotional tool in addition to mobile and traditional TV and radio. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive.

Digital Media.

Basically, digital media is the electronic content presented on websites or servers where the details of this content can be found through web browsers. Online media is thus a form of electronic communication; your content contains a message which is accessed by someone looking for specific information. More media industries are making the move to online media, reaching a broader and better suited or niche audience.

Web Marketing. 

Internet marketing, or web marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to any sales leads they may generate. These efforts are typically used with the more traditional types of advertising like radio, television, newspapers and magazines.

B2B Online Marketing.

B2B Online Marketing normally uses social media as its primary tool. B2B Social Media refers to the various channels of the social web (blogs, social networks, wikis, etc.) as they pertain to business-to-business interactions. B2B social media also refers to how prospects, customers and businesses use the social web to research, listen, communicate and engage with each other through the exchange of content.

Online marketing.

Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.



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