Instagram Master TacticsIn Online marketing op 27-04-2017
How to Get More Customers in Less Time
With 400 million monthly active users and 58 times higher engagement than Facebook (and 120 times higher than Twitter) for popular brands, Instagram is filled with creative opportunities for companies of all sizes.1 In this guide, you’ll gain creative ideas to help you acquire and retain customers with Instagram.
Instagram marketing ideas (and how to put them into action)
1. Show me how it’s made.
Do you have an interesting product? Show the process. Whether you sell skateboards or jet planes, customers are always interested to hear how their favorite products are created. Brands and craftspeople that reveal their product stories can win loyalty with passionate consumers.
2. Show me the people behind the product
Regardless of your industry, make the story about your employees, customers, and culture. From a
photo taken by a crane operator in Shanghai to an architect’s napkin sketch of a new project, Instagram can boost employee retention, industry interest, and category leadership.
3. Show me something
I’d never get to see Whether you are sponsoring extreme athletes or are trying to increase tourism, Instagram can reveal the world in new ways.
Idea #1 Showing your workSell more products by showing your work.
If you want to sell, share your product’s story on Instagram. Take the surfer Gabe Willis, for instance. As reported in Instagram’s blog, this surfer moved from the ocean paradise of San Diego to the flat concrete streets of Oklahoma for college. Missing the ocean, he decided to try skateboarding.
One day, he snapped his board and was too broke to buy a new one. To save money, he decided to make his own. He documented his process on Instagram. Unlike
modern skateboards, his resembled old-fashioned wooden boards. He shared his new work as he went, gathering followers and interest in his skateboards.
Soon, his Instagram followers began asking where they could buy these unique skateboards. He started fulfilling orders right from his Instagram account. Now, he has expanded to four full-time employees and is selling through physical and online retailers. He also asks customers to include the @strght account when they take photos of their boards. This has built a little customer community and visual showcase of his products.
Idea #2 TrustIncrease trust by sharing the perspectives of employees
Regardless of your industry, focus on what actually makes your company special: the people that do the work. It’s a perspective that people want to see, too. According to Edelman’s study of 33,000 consumers in 27 countries, 52 percent of the international public consider employees extremely credible or very credible.
The study also found that the general public wants to hear directly from employees as “ambassadors for the company.” 5 Maersk Line, the world’s largest shipping container company, surprised people when they started using social media. How would posting pictures of big ships earn them new B2B business?
They first approached social media as a way to get closer to their customers—but soon realized that opportunity was much broader. As they explain in their social strategy, “we realise that there’s much more to gain from it, such as better press coverage, higher employee engagement, more brand awareness and even bringing in high-level insights and intelligence from shipping experts around the world.” 6 Every day, Maersk Line shares photos of the company at work. Giant ships, the bright Maersk logo, the shipyards and freeways—these are all scenes that make employees proud to work at the company.
Idea #3 InspireInspire customers and grow your followers
You don’t need to bungee jump from space to inspire customers on Instagram. Whether you sell outdoor gear or wind turbines, share new perspectives that a customer wouldn’t see in their everyday life. The North Face, a popular outdoor wear company, has an Athlete Instagram Field Team. This team contributes photos from remote places around the world.
These are incredible spots that the average person would never get to see. They have 758,000 followers. For General Electric, this vision is about showing the unexpected beauty in technology—giant machines, wind farms, and the wonders of science. They inform and inspire. General Electric has 185,000 Instagram followers.
Canadian retailer Herschel Supply Co has shown that Instagram is more than a place to show pretty product shots of their travel gear. They curate photos from their customers and fans, sharing thousands of different perspectives on what the brand’s mantra of #WellTravelled means to them. The brand has 567,000 Instagram followers. “When we look for photos to feature on our Instagram account, we’re looking for photos that fit into our overall brand story,” says Herschel Supply Co’s social media manager Allison Butula. “We’re looking for photos that tell that story in a single image.