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What is Snapchat and how can it help your business?

In Online marketing op 03-11-2016

Wat is Snapchat

Launched in 2011, Snapchat is a mobile app that allows users to send pictures and videos to their friends. The pictures and videos can be viewed for up to 10 seconds, after which they will self-destruct. However, if you want an item to be available for up to 24 hours, you can use the new Snapchat Stories feature.  You can also take a video or a photo with the app, then add a doodle or caption and then send it to a friend. Snapchat app is free to download and it’s free to send messages using it. It is simple to use and you can add friends from your device/phone contact lists.


Who are the users of Snapchat?

Snapchat is used by everyone. You can either use it for fun or for business, but it is directed toward adults and teens. However, according to several research firms, Snapchat is embracing and catching on new demographics every day. With over 800 million snaps per day and 200 million daily active users, Snapchat is one of the social networks that are growing very fast.

Currently, 71 percent of Snapchat users in the United States fall into the 18 to 34 age range. Since these are also the highest spenders, this app is the best for marketing.  Even if your business doesn’t attract that demographic, the app is becoming a vital part of global marketing strategies.

How can your business benefit from Snapchat?

No business can grow without marketing and if you want to deliver a time-sensitive offer to your customers or looking for new ways to add mobile to your advertizing mix, Snapchat is the way to go. It’s no secret that most people rely on their tablet or phone to access information on the go. Many people do not have enough time to dig for information. They want something that feeds them with the information as fast as possible. The limited lifespan of Snapchat makes it the perfect tool to deliver fast information and to deliver a call to action that creates a sense of urgency and excitement.

Some creative ways to leverage Snapchat to promote your business include:

Rewarding your Current Customers with Mobile Coupons
Snapchat allows brands to deliver coupons and offers in a matter of seconds. This is because it is everywhere with its young target market. Coupon snaps not only provide incentive to bring your customers back for more, but they also reward the customers.

Using a Giveaway to Gain New Followers
Just like coupons giveaways can retain customers. They also generate leads by putting you in touch with new customers. Giveaways are incentives that help you build a loyal follower base that also recommends you to other customers. Use them to encourage fans from other social platforms to get their friends to add you and add your brand on Snapchat as well.

Making good use of the Stories feature
The Stories feature on Snapchat lets you send out a combination of 5-second videos and images to tell a story. Offer your followers a taste of your brand with a story, and at the end of the story, you can include a teaser and send fans to your YouTube channel or website.

Preview your New Product
Previews are great for building buzz around a new product and also for building customer loyalty even before the product hits the shelves. To make it work best, include a string of teasers to lead to the product launch.

Though Snapchat is ephemeral in nature, you can take a screenshot of snaps and save them in picture form for use later. It has a wide reach; as of May 2014 the users of the app were sending more than 700 million snaps a day. Due to its instant popularity, Facebook offered to acquire it for $3 billion! However, one of its cofounders declined the cash offer. Facebook later launched a similar app called Slingshot, but this one failed.

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