Using Facebook for brandsIn Online marketing op 27-08-2015
For a brand or company, Facebook is a great way to get the message out, but what are the best practices and are there things you can do in order to boost your spread?
Facebook post reach is nowadays a serious problem for many page owners. Recent research has shown organic post reach of around 11% for pages with fewer than 10,000 likes, all the way down to 5% for pages with 100,000+ likes.
If your page has, say, 5,000 fans, only around 550 of your fans will see your live stream in their feed. Keep in mind this isn’t the number of people who will actually WATCH your broadcast; this is only the number who could potentially see your post.
Rule number one: Facebook post reach has fallen dramatically over the past few years. This means that often your posts will only reach a small percentage of your fans. Post frequently: The more often you post, the more opportunities you have to grow your community!
More images, less text. We know that images receive more interaction than anything else on Facebook. According to this info graphic, photos receive 53% more likes and 104% more comments than the average post…and some research suggest these numbers may be even higher. Consider adding an image to every post. Even if you just want to post a quick tip or piece of advice, find an eye-catching image to attach to your post.
Users are scrolling through their feed to see what their friends and family are posting, and your image needs to grab their attention…otherwise your post or ad doesn’t have a hope of converting.
Some of the most effective types of images for you to test include:
• Smiling women: this has been proven again and again to result in the most click-troughs!
• Cute pictures: Kids and pets are always a safe bet!
• Surprising or unexpected images
• Close-up images: Don’t make users squint to try to make out the subject of your images
• Bright colours: If your image blends in to Facebook’s blue and white theme, users will never even notice your ad!
• Text overlays: Go ahead and add some text to your image. Just be sure not to let your text take up more than 20% of your image as it’s against Facebook’s ad guidelines.
Ask questions. Posting thought-provoking questions to your Facebook Page is one of the best ways to increase engagement. Product preferences with photos: Ask your fans which product they would prefer. Ask for opinions on a blog post: Link to a post and then ask your fans a question about the post.
Include a call to action in each Facebook post. Tell your fans exactly what you want them to do after reading your post, while being careful not to get in trouble for like baiting. Ask your fans to click on a link, share their thoughts or “Leave your questions in the comments below”.