A Digital Media Agency can be defined as a design firm which provides the creative, strategic and technical development of screen based products and services. Where before a digital agency may have been defined as an internet agency who rarely if ever does any print work that term has now evolved so far beyond just the development of websites.
There are almost as many digital media mediums as what there are print media mediums, although digital media is a far more complex and technical environment than what print media ever was. The most important digital mediums now include your website, the social networks you use, mobile, digital signage, kiosks, software, videos, applications, podcasts and the list goes on.
Social Media is the latest and greatest tool to be added to the online marketing box of tricks. Although Social Media has been around for a while, Social Media Marketing is a relatively new concept and as such it largely unexplored territory. This is not stopping anyone from jumping on the bandwagon as they see it as a huge benefit to their business, and at the end of the day it is.